Creating a personal brand on social media in 2020

Author: Donna Banks

What do you want your prospects and customers to feel about you? It’s time to get thinking about your personal brand.

Everyone’s doing it right now. You only have to take one look at your LinkedIn, Twitter or Instagram feeds. People are building brands around themselves. Now, I’m not saying that you need to become an ‘influencer’ to be successful as a business owner in 2020, but creating a personal brand brings many advantages.

Your personal brand can help promote your reputation as someone who knows what they’re talking about and is great to deal with. You can use personal branding to enhance the way your customers ‘feel’ about you, like Apple does with its phones. Plus, building a personal brand is inexpensive and fun. Let’s find out more about creating a personal brand, as well as some tips on how to do it right.


What is a personal brand and why should you have one?


A strong personal brand can help you do business. Richard Branson did it, almost 50 years ago. Now, with billions of people in the world on social media, it’s never been easier for you to do it too.

Your personal brand is the way you promote yourself. It can be made up of anything you choose, from your skills to your personality. Jeff Bezos said, ‘Your brand is what other people say about you when you’re not in the room.’ The same is true for your personal brand.

The most popular way people build their personal brand is by creating content online and broadcasting it via social media. Content can be almost anything, from articles (like this one!) to social posts, video, podcasts and more.

Here are some tips for creating the best content for your personal brand.


Create content consistently


What separates a strong personal brand from the herd is consistency. So many people start on a mission to post excellent content every day on social media, but after a week or two, it stops.

The reason why most people give up is that they run out of things to say. They believe their everyday lives aren’t interesting enough to compete with the big social influencers. This is especially true amongst people in business, who think, ‘I’m just a girl (or guy) sitting in front of a computer all day. Who’s going to want to watch that?’

The trick here is to pick a method where you can talk about the interesting parts of what you do. Create content around your journey to wherever you want to go. Talk about the process of getting there. Update your audience on how you’re progressing along your path.

Content like this is relatable. It helps you show off your personality. It is bound to resonate with a few people who will become raving fans of your content. Big things start with a few people. Just keep creating.


Know your audience


The next tip is to have a good idea of who you want to reach with your content. Take some time to think about it and always have them at the front of your mind when you’re coming up with content. If you’re in business, it’s probably going to be your ideal customer.

Think about the kind of content they would like to read, watch or hear. Can you create content that resonates with a pain they’re going through at the moment? If you can create content like this, which engages them while letting them see that you know what you’re talking about, it could be a real boost to your business.

Finally, know where your audience is. Create content for the social media platforms that your target audience spends time on. For example, if you’re looking to reach CEOs of companies, you’ll have more success on LinkedIn than you would on TikTok!


Be yourself


Authenticity is essential when creating your personal brand. Be yourself in your content. You’ll soon find it’s much easier than trying to be someone you’re not, as well as more effective. You won’t last long if you’re faking it.

If you’re documenting your journey, be transparent, warts and all. Even when things don’t go according to plan, you can create content about what happened, why and what you learned. Your audience will appreciate your honesty.

Let your personality come across in your content. It’s what makes you unique. It’s what separates you from everyone else, even the millionaires.


Be there for your community


The final tip is to build a community around your content. It’s what separates the best from the rest. If someone interacts with your content, such as leaving a comment, comment back. Interact; provide value. Help and inspire your audience.

If you’re in the property industry and looking to build a relationship with a committed, forward-looking recruitment agency, talk to the Joshua Robert team on 0121 582 0877, or visit our site today.